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EXECUTIVE COACHING AND LEADERSHIP TRAINING

Clearer leaders.
Stronger teams.

Executive coaching and leadership training from someone who has led and grown teams at Dell, O2, AWS and Microsoft. For founders and leaders who want to think clearly, adapt with confidence and bring their teams with them.

Free intro call · No obligation

A team working together in a training room.

25 years leading and scaling teams across

Dell · O2 · eir · FTI Consulting · Amazon Web Services (AWS) · Microsoft

Clarity for what is next

Whether you're changing course, growing the business or stepping into a bigger role, the next move matters. Coaching gives you a curated personal space to find your right answers, grow your confidence in the decisions you make and rebuild trust in yourself.

And it's all happening on shifting ground. AI, new ways of working and changing business needs mean you're often deciding in the middle of ambiguity. You don't have to work it out alone.

Two ways to work together

Coaching
Training & Facilitation

One-to-one coaching for leaders ready to grow. Make decisions with confidence, get clarity on your strategy and take control of what's next.

Personalised practical sessions and facilitated workshops that build your team’s leadership, sharpen how they work together and turn strategy into something people can actually act on.

What our clients say

4.75 / 5

average impact rating

"Working with you as my executive coach has been one of the most impactful professional development experiences of my career. You have a gift for helping me uncover strengths I didn't realise were there."

Anonymous coaching client, 2026

"She's a great listener, picking up on what isn't being said as much as what is. Her real skill is telling the difference between what you think is the problem and what's actually holding you back. I always left with something concrete to act on."

Ruth Purcell, Sales leader (ex-Meta)

"Thank you Dee and Robbie for a really valuable day. It gave us space to have open conversations about how we work together, challenge ourselves and understand each other better. We came away with clear commitments, and I'm looking forward to putting them into practice as a team."

Ruth Mulvaney, Chief Financial & Operations Officer, Phonovation

Hello, I’m Dee

I have spent 25 years leading and scaling teams, and the same pattern kept finding me: talented business leaders doing the work of five people, with no one senior in their corner. W2 Partners is my answer to that, the kind of steady, experienced support I wish every business leader had.

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Notes on leadership, scaling and the reality of building a business, written for founders in the thick of it.

Lost jobs, or lost judgement?

“We talk about this as lost jobs. I see it differently. It’s lost judgement.” Two decades of knowing which fires to fight doesn’t expire because a headcount spreadsheet changed. That’s the gap I built W2 to close.

The explanation you skip

One of a founder’s best people had gone quiet after a reshuffle no one explained. Through the SCARF model, a look at why small, unexplained changes land so hard, and the one question to ask before your next announcement.

The talent pool we keep overlooking

For all the talk of skills shortages, we’re still overlooking women over 50: decades of leadership, customer and people experience. The real question is why businesses aren’t creating pathways for them to stay, return and thrive.

Responding to Margaret E Ward in The Irish Times

Thinking out loud

Follow Dee

Let's start with a conversation

The first step is a free call. No pitch and no obligation, just a proper conversation about where you are and what would help most.

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